About Genevieve Based in San Francisco, Genevieve Shiffrar photographs for a wide array of corporate, editorial and non-profit clients. Most often, she works with colleges and universities nationally to advance their fundraising and marketing goals. Genevieve developed an affinity for photography around age 10, when she began to feel obligated to follow the rules of social conduct for young girls. Aware that some freedoms granted to her as a child were slipping away - rights such as standing on a chair or approaching a stranger - she felt a liberation from societal rules with a camera in hand. Today, Genevieve Shiffrar is an award winning photographer and the "go-to person" for clients who need to get the photo, whatever it takes. Last-minute projects or challenging conditions, Genevieve gets the job done beautifully. She feels grateful to have been published in National Geographic and to have been profiled recently in the visual design trade publication Communication Arts. Genevieve is a General Member of ASMP, the premier trade association for the world's most respected imaging professionals. .